Twitch’s biggest star is back at it again for the month of September. Kai Cenat’s Mafiathon 3 launched on September 1st and has already cemented itself as one of the most talked-about livestreams of the year. With an unheard of list of celebrity guest stars, bold announcements, and record-breaking subscriber numbers, the marathon stream is proving why Cenat has become a cultural superstar beyond the screen.

Mafiathon 3 showcased Kai Cenat’s unmatched ability to bridge internet culture and mainstream entertainment. He opened the event with Kim Kardashian and her son Saint West giving a motivational speech with Cenat in the background. Days later, Mariah Carey stunned viewers with acapella renditions of classics like “Fantasy” and “Obsessed.” Then, the Jonas Brothers leaned into nostalgia with their live performances of “Lovebug” and “Introducing Me.”

Adding to the variety, rap collective 41 pulled up for a high-energy freestyle cypher that had the chat and Cenat roaring for more. The trio of Tata, Kyle Richh, and Jenn Carter’s raw bars and chemistry brought a different kind of energy to the marathon, cementing Mafiathon 3 as a space where internet culture, hip-hop, and mainstream entertainment collide.

Within the first week, Cenat’s marathon surpassed 300,000 subscribers, nearly one-third of its goal of one million. He also revealed his plan for Streamer University 2026, a mentorship program for aspiring influencers and creators. He also mentioned pledging 15% of Mafiathon’s earnings toward building a school in Nigeria, underscoring his vision of using his success for real world growth.

Mafiathon 3 feels like the culmination of everything Cenat has built since Mafiathon 1. If Mafiathon 1 introduced the concept and Mafiathon 2 proved Twitch could pull celebrities into the fold, this third episode has transformed the subathon into a multimedia phenomenon. With A-list celebrities, cultural crossovers, philanthropy, and record numbers, Kai Cenat has blurred the line between entertainment and internet culture. He has cemented his place as one of this generation’s most impactful creators.